Outreach18 min2026-04-01

The complete founder-led investor outreach guide

End-to-end playbook from shortlist to term sheet without an advisor.

Phase 1: Profile

Document stage, sector, traction, raise amount, and exclusions (conflicts, prior passes).

Phase 2: Shortlist

200–400 scored investors with rationale. Founder approves every row.

Phase 3: Messaging

Thesis hooks per top 50; template structure for long tail with personalization tokens.

Phase 4: Launch

Batch sends Tue–Thu mornings investor-local. Monitor bounces and replies daily.

Phase 5: Pipeline

Meeting recaps within 24h. Weekly review of stalled deals.

Get started

Start with a raise profile

We review every submission and respond within one business day.