Outreach9 min2026-04-18

Warm intros vs. cold outreach — when each wins

How to combine intros and outbound in one raise.

Warm intros

Highest conversion but limited supply. Map portfolio founder paths from overlap data.

Cold outreach

Scales volume; thesis-aware copy closes gap with warm. Many Seed rounds are 70% cold, 30% intro.

Sequencing

Don't cold email an investor the same week a mutual connection intro'd you.

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